IS-Agency's Blog

What is Polyvore.com

isagency — Fri, 02 Sep 2011 15:09:13 +0000

What’s the new “NEW THING”? That’s the question that people keep asking. My response: “What do you mean NEW THING? Do you mean social media platforms, mobile devices, Apps, social media management tools, SEO, SMO?” The answer that then follows is “YES”.

I recently stumbled upon Polyvore.com

WWW.POLYVORE.COM is a great social media platform, that might be interesting for luxury brands and fashion aficionados.

Polyvore allows its users to mash pictures from all over the web, to create very creative, unique and artistic sets.

What’s a set?

A set is basically an artistic collage of pictures that the user creates and can share with his/her friends. Others however might define a set a user generated add.

Why you ask?

Because the collage that the user has tediously puzzled together, is made up of photos and logos from their favorite brands. If you happen to click on one of the pictures that you like…you will be linked to the actual brand website or online shop. This will definitely increase your brand visibility and could lead to an increase in online sales…..just saying.

KING KONG…not quite, but Polyvore is slowly becoming one of the BIG GUYS…..Not the 400 Pound Facebook Gorilla, but the 100 pound Baby Gorilla. They are registering 1 Million sets per month, and have a very high consumer engagement. People tend to spend an average of 7 minutes per session on Polyvore. 1.5 million products are clipped per month, and designers such as YSL, Coach, Tory Burch, Tommy Hilfiger and others have found a home here.

Polyvore is a great platform for the brands to organically seed out brand messaging without “In Your Face Ads”!

All you have to do as a brand is give the users content, logos and pictures and the users will create customized set/collage/banner/add Have fun. Stay tuned for Layer, Gowalla, Get Glue, SVPPLY …..and the list goes on.

Yours Truly,

Where is Waldo? Social Media Influencers can tell you!

isagency — Fri, 06 Nov 2009 23:37:09 +0000

Hello World,

I went to a Where is Waldo conference at Blank Spaces in LA yesterday. The topic of discussion was “Social Media Influencers”. Loop Network, Big Method, 5 one’s, Lucky, 360 and others where on the Panel.

They gave some great advice on what an influencer is, how to identify an influencer, how to find them and how to approach them.

It was very interesting see how much social media marketing has grown. A Twitter personality with 71K followers is worth a million bucks. This guy gets invited to parties, gets free product samples, invites to panels….just to state his opinion on his network. One thing I can tell you this new GEEK social media superstar is your man and you better be nice to him….or else he will dog you, your mom and your product!

If you want some advice on Social Media Influencers then follow me on Twitter (isagency) or check out

socialize.com
go2web.net

I am out!

Yours Truly,

Who is the IS AGENCY?!?

isagency — Mon, 26 Oct 2009 19:34:53 +0000

We are not a bunch of creative thinkers, marketing gurus or visionaries….We are the KID that like’s stuff that suddenly become trendy and the guy that creates things that are cutting edge! We are the ONES that you are trying to reach….we are the consumer, that target group, those brand whisperers. We are products of our generation and understand how to reach those that are in our community.
We eat your cerial in the morning, throw on them threads and slip on those kicks, then jump in that ride and cruise to a day of spreading the love (or not)…… about what we like and don’t about our jeans, the movie we saw, the video game that we played, the website we think is dope and the concert we attended.
Come to think of it we are those guys that grew up in Berlin, broke our hammers trying to break down the wall, walked the smelly streets of Venice, partied in Barcelona, started creating websites for our friends who then became known, started going big time for record labels and retro fashion designers, created our own t-shirt brand because nothing dope was coming out at the time that expressed how we felt, conceptualized a Chinese food take out box because we wanted to eat Chinese out of a white to go box like they do in “FRIENDS”, got bored of bohemian Berlin and hopped a plane to the City of Angels, to spread the LOVE, create cutting edge work, work that we like, that we think looks good. Because we are the ones that get Goosebumps sitting in the movie theaters watching that trailer, post videos on our profiles to share with our friends, share URLs of websites that take it to another level…. We are a group of individuals that came together and KNOW what exceptional work is. In order to produce this type of work you have to see and feel it. We are it or our work IS us!

Hello world!

isagency — Sun, 11 Oct 2009 07:11:36 +0000

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