What’s the new “NEW THING”? That’s the question that people keep asking. My response: “What do you mean NEW THING? Do you mean social media platforms, mobile devices, Apps, social media management tools, SEO, SMO?” The answer that then follows is “YES”.
I recently stumbled upon Polyvore.com
WWW.POLYVORE.COM is a great social media platform, that might be interesting for luxury brands and fashion aficionados.
Polyvore allows its users to mash pictures from all over the web, to create very creative, unique and artistic sets.
What’s a set?
A set is basically an artistic collage of pictures that the user creates and can share with his/her friends. Others however might define a set a user generated add.
Why you ask?
Because the collage that the user has tediously puzzled together, is made up of photos and logos from their favorite brands. If you happen to click on one of the pictures that you like…you will be linked to the actual brand website or online shop. This will definitely increase your brand visibility and could lead to an increase in online sales…..just saying.
KING KONG…not quite, but Polyvore is slowly becoming one of the BIG GUYS…..Not the 400 Pound Facebook Gorilla, but the 100 pound Baby Gorilla. They are registering 1 Million sets per month, and have a very high consumer engagement. People tend to spend an average of 7 minutes per session on Polyvore. 1.5 million products are clipped per month, and designers such as YSL, Coach, Tory Burch, Tommy Hilfiger and others have found a home here.
Polyvore is a great platform for the brands to organically seed out brand messaging without “In Your Face Ads”!
All you have to do as a brand is give the users content, logos and pictures and the users will create customized set/collage/banner/add 
Have fun. Stay tuned for Layer, Gowalla, Get Glue, SVPPLY …..and the list goes on.
Yours Truly,
IS
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Tags: emerging platforms, facebook, fashion, luxury brands, polyvore, sets, social media, social networks
